Privacy Choice Portal

The Mattel Privacy Choice Portal allows you to exercise your choices about the personal information most Mattel brands (excluding American Girl) have about you. To exercise your information choices about the personal information that American Girl has about you, please visit the American Girl Privacy Choice Portal.

Learn more about how Mattel handles your information at Mattel Privacy Statement.

Please Note

To make choices about communications you receive from most Mattel brands (excluding American Girl), please visit Mattel Communications Preferences (for most Mattel brands).
To make choices about the information that American Girl has, please visit the American Girl Privacy Choice Portal. If you want to make choices about the communications you get from American Girl, please visit American Girl Communications Preferences.
Parents: To exercise choices about your child’s information, please use the Parental Access Form.
If you are a resident of California or Nevada, you can read more about Your Privacy Rights. For California residents you may also contact Mattel at 1-800-524-TOYS (800-524-8697) for assistance in exercising Your Privacy Rights.
For California and Nevada residents, to opt-out of the sale of your personal information, please visit DO NOT SELL MY PERSONAL INFORMATION (ADCHOICES).

We Use Email to Communicate with You About Your Information and Choices

To use the Mattel Privacy Choice Portal, you must provide an email address so we can confirm that the mailbox is valid. We use your email address to communicate with you about your request.
By providing your email address, you consent to Mattel using it to help you make choices about your personal information and affirm that you are authorized to make this request. If you have not previously provided your email address, Mattel will use it only to process your request.